Sirte Pihlaja (Certified Customer Experience Professional, Trained Lego® Serious Play® Facilitator) is a globally recognised expert in customer experience and a pioneer in integrating Agentic AI into customer and employee engagement strategies. As the CEO of Shirute, Finland’s first CX design agency, Head of Team at CXPA Finland, and a highly sought-after strategist, she assists global brands in developing AI-driven, customer-centric business models and designing CX and AI governance frameworks. Her work inspires innovation and drives growth through enhanced business processes.
